In practice there are a wide variety of enabling solutions that the Premier technical team offer to on-hold customers. This means that almost any circumstance can be accommodated, with a simple and creative outcome. Dogs Trust for example, utilise a simple USB solution to upload and play messages through their telephone system. After recording and editing their unique production, the studio team export their specified file type on to a USB for integration with their telephone system.

On most days Dogs Trust answer 90% of calls within 20 seconds, meeting the needs and expectations of their supporters. Like in all industries telephone demand is unpredictable, so on occasion callers can be placed on-hold until a member of staff is able to answer. Dogs Trust have identified the value of an on-hold service, and appreciate that creating a bespoke and professional production far outweighs the cost of neglecting their caller experience.

To find out more about the great work that Dogs Trust do, please go to