A well produced telephone audio production can make a real difference to the caller experience. As well as efficiently diverting callers if required to out of hours services or websites, a diligent on-hold solution can also enhance the caller experience by communicating a brand’s values; something that is becoming increasingly valuable in today’s market.

For over five years, Premier Business Audio have worked with Baxter Hoare Travel to improve their caller experience. Serving travellers since 1883, the company’s business travel management delivery is focussed on providing a tailored, ‘good old fashioned’ service. This brand experience had to be reflected via professional on-hold and in-queue solutions. The creative team at Premier Business Audio have developed an audio brand style that compliments the existing Baxter Hoare visual profile.

After hearing a variety of voices, recommended by the award-winning creative script writing team, Baxter Hoare settled on the strong, corporate tones of Phil Sayer. Associated with brands like BBC, Natwest, and British Airways to name but a few, Sayer provides professional voice work that Baxter Hoare callers can instantly recognise as a sign of quality.

Combining voice artist techniques with professionally scripted messaging, the creative team ensure that every telephone recording is completely distinctive. Baxter Hoare’s latest Christmas update was essential for communicating office opening hours and specialist out-of-hours contact numbers to customers. Adam White, Managing Director of Baxter Hoare commented “Trust, experience, and customer service are all paramount to our business. Our professional telephone audio is the exact solution we needed.”

To learn more about Baxter Hoare, please visit www.baxterhoare.com or call 020 7403 5566 for more information.