Professional on-hold productions are an important part of the marketing mix, where customers will always expect to hear more than silence or beeps. Your audio representation of your brand or business can directly influence your caller behaviour, resulting in what we hope is a positive response.

CDR Electrical Wholesalers understand the value of utilising dead-air time to inform their customers of their latest updates, news, and events. Since 2012, the Middlesex and Surrey based wholesalers have relied on the experience of the award-winning creative script writing team at Premier Business Audio. Every telephone audio production is completely unique, so no two scripts are ever the same. CDR Electrical Wholesalers utilise a good mix of male and female voices, integrating licence free music to create an on-brand and on-message caller experience. This production is deployed across multiple sites and can be quickly amended upon request.

Due to continued growth at CDR, they have opened a new Battersea branch at 68 Queens Circus. This update was reflected in their telephone on-hold messages over the Christmas period and heard by all callers throughout December. David Russomano of CDR Electrical commented on the production, “I’m really pleased with our on-hold telephone solution and am looking forward to continuing work with Premier in the coming years”

To learn more about CDR and their experience of on-hold audio marketing solutions, please visit or call 020 8979 4954 now.