Premier Business Audio, specialists in managing the caller experience, won Gold for their work for Orient Express at the annual MARCE Awards, presented in Scottsdale, Arizona.

The prestigious awards – the ‘Oscars’ of the audio messaging industry – are presented by the On Hold Messaging Association (OHMA) for creative and production excellence in audio marketing for caller management. Premier Managing Director, Nick Findlay, said “The Awards recognise the creativity and value provided by the industry. We are delighted to be recognised as innovators in the field; our creative writers and studio team have hit gold yet again!”

The award-winning entry, ‘Orient Express’, combines factual information and customers’ own travel experiences to provide an engaging and entertaining audio track to be heard by callers in queue contacting Orient Express. Nick Findlay explains, “Orient Express provide a range of luxury travel experiences and our brief was to raise awareness of the product range among customers who were waiting for assistance from the call centre. Rather than testing customers’ patience with standard on-hold music and repeated ‘comfort’ messages, Orient Express was able to engage, inform and whet appetites for further luxury adventures.”

A MARCE Gold Award was also presented to Australian based company 1.800 OnHold, leaving the US providers looking to the rest of the world for inspiration.

The best of European audio marketing practice will be recognised at the annual conference of the Audio Marketing Association (Europe) in Daventry in November.